Nanogate AG launches NEXT strategy programme and
strengthens industry orientation
Saarbrücken, 3 April 2007. With its NEXT strategy programme, Nanogate AG is preparing for its next growth spurt. By realigning its business segments and intensifying its industry orientation, the Saarbrücken-based company plans to extend its technology radius and open up further growth areas. Nanogate has set itself the target of establishing and successfully marketing new, high-volume and high-margin applications. Along with the development of new technology platforms, a new structure is being set up and the company’s management strengthened.
The NEXT programme aims at systematic further development and concentrates on attractive, high-growth industries and segments. Since April 2007, Nanogate’s market alignment has been refocused on the growth areas Buildings/Interiors, Automotive/Mechanical Engineering and Sport/Leisure. In the course of the year, Nanogate AG will also build up an operational Functional Textiles segment. In addition, Nanogate Advanced Materials GmbH concentrates on the optics and safety engineering segments.
Based on technology platforms, development and marketing of existing and new applications go ahead independently, combined with an appropriate responsibility for market success. To strengthen technological expertise systematically, separate strategic measures are being specified for each of these business segments in order to respond more efficiently to market trends and customer requirements.
“Nanogate,” said CEO Ralf Zastrau,“ has demonstrated as a leading international enabler that we are growing strongly and profitably. We would now like to lead Nanogate into the next corporate phase. Our aim is both to enlarge the customer base by means of existing applications and to market successfully new next-generation technologies. In that way we plan to address market segments and applications with a much higher sales potential than previously.”
As part of the strategy programme, Nanogate also plans to further improve internal processes, such as customer relationship management, and to set up international financial accounting. High priority will be assigned to customer relationship management and social commitment. “Nanogate is already perceived to be a model company in its business activities. We are expanding our activities especially in corporate, environmental and quality management,” Zastrau said. In addition to the company’s involvement in projects such as NANOSAFE, forumnano or the German federal government’s NanoDialog, Nanogate AG represents the Saarland as a Bertelsmann Foundation partner in responsibility and as Germany’s Land of Ideas nanotechnology location.
In the course of implementing NEXT, the management was enlarged from April 2007. Along with CEO Ralf Zastrau, Director Michael Jung and Authorised Officer Holger Zytur, Michael Kohler and Peter W. Bock now strengthen Nanogate AG’s top management, Kohler as Finance Director and Bock as Segment Manager Buildings/Interiors.
